DS is set to revolutionize the automotive industry with its upcoming SUV, the DS No7, which promises to challenge the status quo. This bold move comes as DS Automobiles aims to differentiate itself from the competition, offering a unique blend of style and performance.
The DS No7, a replacement for the DS 7, is set to make its debut later this year, with a delayed unveiling from the original plan at the Brussels Motor Show. The new SUV will be a game-changer, featuring a distinctive design that sets it apart from its predecessors. The UK MD reveals that the DS No7 will take the brand into uncharted territory, marking a significant shift in their product offerings.
The design director, Thierry Métroz, has provided a sneak peek through a series of camouflaged teaser images, offering a glimpse into the vehicle's futuristic aesthetic. The DS No7 is expected to showcase a bold front end with a blanked-off grille, slim headlights, and angular daytime lights. Its overall shape will be less rounded, with a tall, clamshell bonnet, high belt line, and flush door handles, creating a sleek and modern silhouette.
Inside, the DS No7 will mirror the luxurious design of the DS No8, combining Alcantara and leather materials, metal-like trim elements, and ambient LED lighting. While the X-shaped steering wheel remains a mystery, the 16-inch touchscreen display and internal software will be shared with the No8, ensuring a seamless user experience.
One of the key selling points of the DS No7 is its long-range electric powertrain, which DS hopes will attract buyers from premium European manufacturers like Audi, BMW, and Mercedes. By offering a range of over 466 miles with a home charger, the DS No7 challenges the notion that traditional German brands are the only option for electric vehicles. This move is expected to shift buyers' considerations, making them explore alternative options.
Additionally, DS is open to the possibility of hybrid powertrains in the future, particularly for larger models like the No8 and the forthcoming No7. The product director, Audrey Amar, confirms that combustion engines are under study, despite the No8's initial design as an electric vehicle. This flexibility allows DS to cater to a wider range of customer preferences.
The DS No7 is positioned as a rival to the Audi Q4 e-tron and BMW iX1, with a starting price of around £45,000. It will also compete with the Tesla Model Y, which offers a similar price point. With its innovative design, advanced technology, and focus on sustainability, the DS No7 is poised to make a significant impact in the SUV market, challenging established brands and offering a fresh perspective on automotive excellence.
